Mmm coffee. The word just rolls off the tongue, promising that sweet, punchy morning aroma — one that wakes you up and makes you feel all warm inside at the same time. Drinking alcohol (by itself) is sometimes looked down on as a morning beverage. Luckily, Jägermeister has an answer for that.

RELATED:Best Coffee Makers

While both coffee and alcoholic beverages are wildly popular the world over, it's generally been left up to us, the consumer, to combine the two. Irish coffee — a concoction featuring a bit of Bailey's and a strong cuppa — has been a mainstay of kitchen cupboards for generations. Spiked espresso shots and other coffee-based cocktails are seeing a renaissance of late.

Now, according to Food & Wine, liqueur giant Jägermeister is capitalizing on this trend by introducing a new beverage to warm and wake us up. Jägermeister Cold Brew Coffee, with a promised 33 percent ABV, presents itself in a classy dark glass bottle, not completely unlike Jägermeister's existing product line.

More in category

Cyclists, Take Note: These Are America's Most Scenic Trails Cyclists, Take Note: These Are America's Most Scenic Trails
September 20, 2019AskMen
People Who Are Inspiring Me Right Now People Who Are Inspiring Me Right Now
September 21, 2019Peaceful Mind Peaceful Life
Here's What It Takes to Make It as a Male Porn Star Here's What It Takes to Make It as a Male Porn Star
September 12, 2019AskMen
My partner ‘jokes’ online with other men that she loves them My partner ‘jokes’ online with other men that she loves them
September 20, 2019The Guardian
My life in sex: ‘My partner’s lover visits our place once or twice a week’ My life in sex: ‘My partner’s lover visits our place once or twice a week’
September 20, 2019The Guardian
Male Biological Clocks Are Ticking Too Male Biological Clocks Are Ticking Too
September 17, 2019AskMen
Tinder Launches an End-of-the-World Adventure Video Series Tinder Launches an End-of-the-World Adventure Video Series
September 17, 2019AskMen
Michael Jordan’s New Tequila Label Costs $1,600 a Bottle Michael Jordan’s New Tequila Label Costs $1,600 a Bottle
September 17, 2019AskMen
6 common narcissistic traits to look out for 6 common narcissistic traits to look out for
September 19, 2019I Heart Intelligence
Blue Moon Now Offers Coffee Flavored Beer Blue Moon Now Offers Coffee Flavored Beer
September 16, 2019AskMen
Nike Wins Emmy for Controversial Colin Kaepernick Ad Nike Wins Emmy for Controversial Colin Kaepernick Ad
September 16, 2019AskMen
The rise of the proposal planner: ‘It’s not enough to get down on one knee any more’ The rise of the proposal planner: ‘It’s not enough to get down on one knee any more’
September 17, 2019The Guardian
The Growing Popularity of Living Apart Together in Relationships The Growing Popularity of Living Apart Together in Relationships
August 07, 2019AskMen
The Avengers Assemble For ... Fantasy Football? The Avengers Assemble For ... Fantasy Football?
September 15, 2019AskMen
As the private lives of trans people are dragged into public debate, it’s time for facts | Liz Duck-Chong, Teddy Cook, Shoshana Roseberg, Mish Pony and Jeremy Wiggins As the private lives of trans people are dragged into public debate, it’s time for facts | Liz Duck-Chong, Teddy Cook, Shoshana Roseberg, Mish Pony and Jeremy Wiggins
September 16, 2019The Guardian
As Jesy Nelson revealed, fame is no defence against toxic online attacks As Jesy Nelson revealed, fame is no defence against toxic online attacks
September 15, 2019The Guardian
Fact or Fiction: What to Know About ‘Daddy Issues’ Fact or Fiction: What to Know About ‘Daddy Issues’
September 12, 2019AskMen
Golden Road Brewing Will Pay You to Watch Football and Drink Beer Golden Road Brewing Will Pay You to Watch Football and Drink Beer
September 11, 2019AskMen
My son grieves for the great grandfather he has never met My son grieves for the great grandfather he has never met
September 13, 2019The Guardian
My life in sex: the happily celibate woman My life in sex: the happily celibate woman
September 13, 2019The Guardian
Sex With a Cartoon Character Is Actually a Common Fantasy Sex With a Cartoon Character Is Actually a Common Fantasy
September 11, 2019AskMen