In May 2019, longtime beauty YouTuber Tati Westbrook posted a video that publicly ended her friendship with fellow beauty vlogger James Charles. In the video, Westbrook outlined her thoughts on how Charles acted inappropriately and betrayed her since they became friends in 2017.

The feud began when Charles posted an advertisement for Sugar Bear Hair, a beauty supplement company Kylie Jenner and other celebrities have created sponsored posts for in the past. Westbrook shared an Instagram video soon after, where she cried and said she felt betrayed. Westbrook has her own brand of beauty supplements called Halo Beauty that Charles supported prior to his Sugar Bear Hair post.

The furor had an enormous impact on Charles' follower count (he lost more than 3 million subscribers in the few days following Westbrook's video), and former fans destroyed makeup they bought from his Morphe collaboration. Westbrook's video also sparked a broader debate about how effective supplements really are, or if they're just a waste of money.

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