Trader Joe's has great news for vegetarians and people looking to lower their meat consumption. The grocery store is now selling the Impossible Burger for all your plant-based recipe needs.

Starting today, July 27, Impossible "burger" grounds are now available at more than 5,000 grocery stores across the country, including TJ's as well as grocery chains like Kroger. At Trader Joe's, the Impossible burger grounds cost $7.99 for a 12-ounce package. That's likely more than you'd pay per pound for ground beef, but if you're looking to cut down on your meat consumption (whether for health or for ethical reasons), it may be worth it.

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Soy and potato protein make up this plant-based meat alternative. The Impossible Burger is also gluten-free and a good source of iron thanks to heme, which is what gives it that meaty taste and appearance.

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