Some folks liken it to cotton candy. Others to meringue or angel food cake. Part bread, part sweet treat, cloud bread has, well, soared in popularity over the last several weeks, hijacking social media feeds and giving homebound amateur cooks some serious whisklash (yeah, we're coining that term) in the process.

Just type in #cloudbread on TikTok and you'll see a sky-high 2.4 billion views. Over on Instagram, the hashtag appears on 35,000-plus posts.

To get the inside scoop on just what exactly this trendy recipe (which can also be made with a keto-friendly twist) is all about and the tools you'll need to whip up your own batch, we checked in with Rachel Samson of Stick a Fork in Me and Valentina Mussi of Sweet Portfolio for their best cloud bread tips and tricks. (Hint: When it comes to fun add-ins, the, ahem, sky's the limit.)

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