Why It’s Hot: Like Adidas did with Boost, On is dabbling in the sneaker market with its running-engineered CloudTec sole.

Price: $160 Style: Casual Available: October 17

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Swiss performance running brand On is hopping on the athleisure wave with the release of its first lifestyle sneaker, the limited-edition Cloud Hi Edge.

Even if you’ve never run in a pair of On shoes, you’ve likely seen them at races or group runs and noticed the shoes’ “clouds,” a bubble-podded cushioning system designed to absorb impact and provide a solid surface during toe-off. The outsole is made up of open rubber nodes that lock into place as you transition to your forefoot. The midsole also uses EVA foam, which On dubs “Helion,” and an aggressive rocker profile to roll you through your stride.

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