Singapore is set to become the first country in the world to ban ads for unhealthy drinks with high sugar content in what it says is the latest move in its ongoing "war on diabetes."

© Dan Kitwood/Getty Images Europe/Getty Images Advertisements of high sugary products, such as soft drinks, will be banned under the new regulation.

The ban, which will apply to "the least healthy" sugar-sweetened beverages, will cover all media platforms including print, broadcast and online, said Edwin Tong, Senior Minister of State for the city-state's Ministry of Health.

He told reporters at a press conference on Thursday that the decision was made after a "public consultation" in the form of a survey.

Soft drinks, juices, yogurt drinks and instant coffee would all be affected by the new regulation, the ministry said in a press release.

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