Few things are more American than football. (Save maybe apple pie, country music, and weekend BBQs.) If you come from a big-time football family, then gathering around the TV every Sunday to watch your team bring home another win is probably one of your favorite pastimes, and signing your kid up for pee-wee football season is practically a rite of passage. But for the last few years, health experts have started to question whether we’re starting our kids too young when it comes to the contact sport — and this week, a new PSA is warning parents about the long-term damage youth football can pose.

The clip, released Thursday by the Concussion Legacy Foundation, is called “Tackle Can Wait,” and it opens on two pee wee football teams facing off. Someone hikes the ball, others scramble, and in a quick rush we see flashes of a game well-played.

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