The holiday season may be the time of year when most men pop the question, but many couples get engaged at different times of the year. For all of you true romantics, Valentine's Day might be the perfect time to propose enduring love and commitment. And, It just might be the time to do it with an unconventional ring. Here wennn talk to designers and retailers about the evolution and changes in the bridal market over the past 10 years.

Megan Thorne launched her jewelry collection in 2007 and by 2009 her romantic, charming and intricately detailed aesthetic seemed a perfect match to what was happening in the bridal market and she became one of the go to ‘alternative bridal’ designers. She explains alt-bridal was led by bench jewelers who were combining artisan metalwork, non-white diamond centers and unusual silhouettes. Today, in 2019, it has become an industry standard to offer non-traditional and also bespoke styles in the bridal category.”

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