Packaging of Argentum’s La Potion Infinie had all the markings of an ultra premium beauty product. Sleek box, a dark purple glass jar with serial number for verifying your product’s authenticity and an archetype card. “Delivered by chance, but always with love,” it said about the card. A small pamphlet with beautiful illustrations offered explanation for the various elements that went with a jar of the potent moisturizer. “With a sense of fun, we invite you to draw from the imagery and symbolism, using your intuition to help reflect your subconscious. This idea is to acknowledge inner beauty—focus on their message to inspire balance and harmony within.” There are 12 archetype cards within the Argentum brand story, each one corresponding to the many elements or energies that contributed to the label’s conception. “Each played a unique role in the creation of a dream becoming a reality.” By chance—and with love—I got the Lover. The Argentum oracle explains: “Shine out your love to have it reflected right back at you. Make those eternal connections with your kindred spirits—two souls as one, always together even when you let go. You will fly.”

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