On 9 July BMW proudly announced that its new Mini Electric will be available by March 2020. It is a typical Mini Cooper, like the ones already driving around, but then fully electric. According to BMW "The new MINI Cooper SE will be the first purely electric premium small car, paving the way to a sustainable yet at the same time highly emotional driving experience in urban traffic." That sounds great.

Except that it isn't. Sure, the design will appeal to the usual Mini customer. And like most other electric cars, the driving experience will be good. And the price tag of just under €35,000 seems reasonable too. But with just 235km, its range is far below par when compared to other electric cars that are available today and certainly in early 2020—such as the DS3 Crossback e-Tense, the Opel Corsa-e and the Peugeot e-208.

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