In an era where it’s become increasingly difficult to put eyes and ears on new sounds, even veteran artists have been forced to find unique ways in which to expose their music.

Pushing his latest single “Dive Bar,” a collaboration with Blake Shelton, country superstar Garth Brooks has partnered with Seagram's 7 Crown to launch the "Dive Bar" tour, giving fans the rare opportunity to see a stadium-sized performance within the confines of an intimate venue.

Teaming up with local radio in each market to distribute the free tickets, Brooks ensures heavy airplay of the new single, minimizes scalping and guarantees a packed house chock full of super fans each night.

While the remaining six "Dive Bar" dates have yet to be announced, the tour kicked off Monday night in Chicago in front of just 400 fans at Joe’s Bar.