You’ve probably seen it all over your social media timelines and stories this week — friends using Snapchat’s new gender-bending filter to create uncanny and slightly creepy versions of themselves as men, women, and babies.

After a series of poor choices and public mishaps over the past couple of years, Snapchat has been hemorrhaging users by the millions. But their newest filter has users running back to redownload it.

The filter has people experimenting with their identities beyond goofy pictures and videos — some are using it to create alternative personalities on dating apps to gauge the difference in experience.

In a moment when conversations regarding gender inequality have reached a pitch, this filter could be used as a unique tool to exercise empathy. But many are taking issue with not only its problematic and traditional approach to gender presentation, but also how it reveals a painful contrast between flippant gender play and how the trans community is treated in real life.